Best Digital Marketing Courses

WHAT YOU WILL LEARN:

• Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
• Understand frameworks and approaches to measuring consumers’ digital actions
• Learn to evaluate and choose appropriate web analytics tools and techniques
• Earn familiarity with the unique measurement opportunities and challenges presented by New Media

About this Specialization:

Master strategic marketing concepts and tools to address brand communication in a digital world.

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

Applied Learning Project:

Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide. 

Article from: https://www.coursera.org/specializations/digital-marketing

About Digital Marketing Certification

What are the objectives of this online Digital Marketing Course?

This online digital marketing certification course gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects for gaining domain experience to help you become industry-ready. You’ll be exposed to 30 digital marketing tools extensive project experience and a digital marketing capstone project to make you job-ready.

After you have completed this digital marketing course, you will receive a digital marketing certificate from Simplilearn stating that you have acquired the latest Digital Marketing skill set, validating your ability to lead digital marketing efforts in your organization.

What skills will you learn in this Digital Marketing Course?

Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers/specialist with the right skills. This digital marketing certification course provides access to 35+ live instructor-led online classes conducted by multiple expert trainers. You will also get access to the highest quality of e-learning content, capstone project, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skillset. This digital marketing certification course will help you to:

Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics

Become competent in planning, managing, and executing integrated multi-channel campaigns

Lead digital marketing teams and digital marketing initiatives for your organization

Understand how all digital marketing disciplines work together and how to optimize your use of each one

Who should take this online Digital Marketing Certification Course?

Anyone who is looking to further his or her career in digital marketing should take this digital marketing course, especially those seeking leadership positions. Any of these roles can benefit from this Digital Marketing certification:

• Marketing Managers
• Digital Marketing Specialists
• Marketing or Sales Professionals
• Management, Engineering, Business, or Communication Graduates
• Entrepreneurs or Business Owners
• Marketing Consultant

Following are a few facts and figures that demonstrate the high demand for digital marketers/specialists around the world:

• The annual average salary of a Digital Marketing Head is $102,358 on Indeed.com
• In the USA, there are 58,944+ Digital Marketing jobs, and in the UK, there are 18,335+ Digital Marketing jobs on Indeed.com
• In India, there are 16,508+ jobs for Digital Marketers on Naukri.com
• Average annual digital marketing professional salary in the US is $111K - $153K

What is Facebook Blueprint Certification?

Facebook Blueprint is one of the top and most popular Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this program, you receive a free voucher for taking up the Facebook Blueprint Digital Marketing Associate certification.

What is the OMCP certification?

The OMCP (Online Marketing Certified Professional) Certification is the industry's premier certification for online marketing professionals who have verified experience and have demonstrated the working knowledge of digital marketing concepts and best practices. Requirements for online marketing certification are based on a combination of applied industry experience, education and certification exam results designed by industry thought leaders, experts, renowned authors and educators in the field. Those who wish to pursue the OMCP certification will have demonstrated their knowledge and expertise by fulfilling the requirements by OMCP and their approved training providers.

Simplilearn is recognized by OMCP as one of its top training providers. 

What does a Digital Marketing Specialis do?

A digital marketing specialist is a 360-degree digital marketer who has good working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.

A digital marketing specialist works to initiate effective online marketing campaigns, evaluate the needs of the consumer market, and comprehend how and where to acquire knowledge about consumer trends and demands. They are responsible for developing strategies to market a company's product online by integrating various promotions to get the company's message out to prospects.

Article from: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course#what-skills-will-you-learn-in-this-digital-marketing-course

What you'll learn:

• Grow a Business Online From Scratch
• Make Money as an Affiliate Marketer
• Get Hired as a Digital Marketing Expert
• Work From Home as a Freelance Marketer

Requirements:

• No experience required
• Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Description

Join 500,000+ students in the best-selling digital marketing course on Udemy!

With over 20 hours of training, quizzes and practical steps you can follow - this is one of the most comprehensive digital marketing courses available. We'll cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics and more!

Learn By Doing

The course is hugely interactive with projects, checklists & actionable lectures built into every section.

Learn step by step how to market a business online from scratch across all the major marketing channels.

Follow the steps on screen to get results at work, for own business or for your digital marketing clients.

12 Courses in 1

Covering 12 major online marketing topics and comprising of 20+ hours of clear cut lectures & practice activities - this course is "incredible value for money!" as one student said. We'll cover:

• Market Research. Ask 3 simple questions to validate your business idea.
• WordPress. Build a world-class website in 1 hour without any coding.
• Email Marketing. Build a mailing list of 1000 people in 30 days from scratch.
• Copywriting. Write sales pages that make the cash register ring!
• SEO (Search Engine Optimisation). Get free traffic to your website with SEO.
• YouTube Marketing. Drive traffic & sales with simple "how to" videos.
• Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).
• Linkedin Marketing. Go viral on Linkedin and 400x your connections.
• App Marketing. Discover 43 Ways To Promote Your App.
• Google Adwords. Avoid common mistakes and set up profitable campaigns first time.
• Facebook Ads. Make money with Facebook Ads without spending a fortune.
• Google Analytics. Improve your marketing with Google Analytics data.

By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels.

All the strategies, tips and tools recommended are either free or very cost effective.

You'll Also Get:

• Lifetime Access to course updates
• Fast & Friendly Support in the Q&A section
• Udemy Certificate of Completion Ready for Download

Don't Miss Out!

Every second you wait is costing you valuable leads and sales.

This courses come with a 30 day money-back guarantee - so there's no risk to get started.

Go ahead and hit the "take this course" button to start growing a business online today!

Who this course is for:

• Pre launch business owners who don't know where to get started
• Website owners who are struggling to get traffic and sales
• Anyone looking to add highly paid skills to their CV

Article from: https://www.udemy.com/course/learn-digital-marketing-course/

You’ll master the skills necessary to level up your tech career. Learn digital marketing concepts including value propositions, marketing objectives, KPIs, targeted personas, customer journeys, marketing channels, content strategy, and more.

Marketing Fundamentals:

Building a digital marketing strategy is a journey—let us be your guide. In this course, we offer a framework to help you define your business’s value proposition and branding, while mapping out your customer journey, content strategy, and channels to achieve your business goals.

Marketing Data and Technology:

In this course, you’ll learn the value of marketing data and trending technologies. By the end, you’ll understand how popular marketing analytics tools, such as Google Analytics, can help you understand your audience, measure the success of your acquisition, understand engagement efforts, and evaluate your user’s conversions to your goals.

Social Media Marketing (Elective):

Social media has become one of the most powerful marketing tools available. In this course, you’ll learn more about the differences between commonly used social media platforms and the importance of planning. Plus, you’ll become familiar with managing your social media presence, building community, leveraging organic and paid, creating effective content for multiple platforms, and generating campaigns.

SEO Essentials (Elective):

Search engines are an essential part of the online experience. Learn how websites are optimized in search engine results using link-building, keywords, and UX design. Then conduct a search engine optimization audit in which you’ll offer recommendations for improving a website.

Search Engine Marketing (Elective):

Optimizing visibility in search engine results is an essential part of online marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you’ll learn how to create, execute, and optimize an ad campaign using Google Ads.

Digital Advertising (Elective):

Display advertising was the first form of advertising on the web. It’s still a powerful marketing tool, strengthened by technology advancements with mobile, video, and targeting. In this course, you’ll learn about display advertising: how it is bought and sold, how to set up a campaign using Google Ads, and how to effectively reach audiences across multiple channels.

Email Marketing (Elective):

Email is an effective marketing channel, especially at the conversion and retention stages of the customer journey. In this course, you’ll learn how to create an email marketing strategy, execute email campaigns, and measure the results.

Article from: https://www.udacity.com/course/digital-marketing-nanodegree--nd018

Course program overview:

This focused course will take you through the latest hands-on skills for creatively engaging social media, featuring the latest techniques to maximize your results.

Learn how to take a strategic approach to your social media campaigns and boost the impact of your marketing initiatives with in-depth advice that will help you deliver positive, measurable results on all the major networks, including Facebook, Instagram, LinkedIn, Twitter and more.

This specialist course is full of best-practice advice gathered during our trainers’ real-world experience in social media marketing. Regularly updated and full of inspirational, real-world case studies, this course is unmissable for anyone who wants to create social media campaigns that count.

You will leave the course with the ability to apply expert tools and techniques to promote your brand or client online.

Social media planning

Measuring success: Find out how to define targets and choose the KPIs that will measure them

Reaching the right people: Establish user personas that define your target audience

Social media landscape: Choose the right social platform for your target audience

What and when to post: Explore which content is most suitable for your audience and when you should post it

Budgeting and planning: Investigate how to organise your resource requirements

Keep it legit: Ensure your campaigns don’t cross any ethical or legal lines

Incorporating social: Make social media an integral part of wider marketing initiatives

Content planning

Content alignment: Ensure your content supports all aspects of your social media plan, including goals, resources and scheduling

Scheduling content: Explore how an editorial calendar can help ensure that content is ready at the right time

Choosing the right media: Find out how the right blend of media can boost your campaigns

Becoming a thought leader: Learn why engaging with the community can make your brand a sought-after influencer

Don’t overdo it: Examine the way in which post timing and frequency effects your audience’s response

Should you blog? Take a look at the benefits of corporate blogging with practical tips on how to do it

Facebook marketing

Understanding Facebook: Find out more about the world’s biggest social media platform, including statistical information about its users

Should you set up a Business Page? Discover the pros and cons of setting up a Facebook business page and find out exactly how to do it

Messenger opportunities: Find out how the Facebook Messenger platform tools can help boost your organic reach

Using Facebook ‘likes’: Revise the fundamentals of increasing audience engagement and traffic with ‘likes’ and other traditional Facebook methods

Get more clicks: Explore how to create must-click content with best-practice content tips and tricks

New Facebook features: Get up to speed on all the latest tools and changes on Facebook

Facebook marketing rules: Learn the do’s and don’ts of Facebook’s guidelines

Instagram marketing

Understanding Instagram: Find out more about Instagram’s users and how the platform compares with Facebook

Instagram business pages: Explore how to get the most out of Instagram’s business pages

Getting started: Discover the best way to set up your Instagram account

Instagram features: Discover how to use Instagram’s features to maximize the potential of photo and video posts with best-practice tips and tricks

Tagging photos: Learn how to give your brand maximum exposure with Instagram’s photo-tagging feature

New Instagram features: Explore what’s new in Instagram, including LIVE, Instagram Stories, Archive and more

Reach out to influencers: Identify how influencers with an avid Instagram following can help promote your brand

Save time and money: Explore the range of tools available to help you manage your Instagram activity

Advertising on Facebook and Instagram

Posting ads on Facebook: Discover the benefits of advertising on Facebook and the practicalities of how to do it

Targeting in Facebook: Learn how to target your audience with a detailed review of Facebooks’s options for filtering users based on demographic, interests and other information.

Facebook’s Power Editor: Discover how Facebook’s Power Editor enables you to set up custom and lookalike audiences based on previous interaction.

Facebook’s ad spend options: Find out how to control and maximize your budget ad spend and when to use smart bidding, CPC and CPM

Designing Facebook ads: Explore how to design content that stands out

Instagram ads: Examine Instagram’s advertising options and get expert advice to make your content work on that platform

Measuring success in Instagram: Take a detailed look at Instagram’s tools for measuring audience engagement

YouTube marketing

Is YouTube right for you? Find out if YouTube is the right video channel for your campaign

YouTube channels: Learn how to establish a branded YouTube channel

Must-share video content: Explore how to make stand-out video content

What’s new on YouTube: Get the latest information on YouTube developments, including YouTube Live and VR180

Finding viewers: Discover how to drive organic traffic to your YouTube channel

Advertising on YouTube: Understand the ins and outs of YouTube Advertising and how to do it

Twitter marketing

Twitter changes: Understand the importance of recent changes to Twitter’s timeline and how to prepare for any algorithm changes in the future

Customizing Twitter profiles: Learn how to add branding to your profile

Media and tagging in Twitter: Explore how multimedia content and hashtags can boost your tweets’ reach

Twitter followers: Find out how to get committed followers

Twitter tools: Cut down the time spent managing your Twitter feed by choosing the right tools for you

Twitter ads: Get expert help to make the most of Twitter’s advertising tools

LinkedIn marketing

Creating LinkedIn profiles: Learn why a consistent approach to profiles works best and how to ensure your employees develop their personal profiles in line with best-practice guidelines

Expanding LinkedIn networks: Identify the best way to build your network, including how to reach out to targeted industry professionals

LinkedIn post targeting: Delve into LinkedIn’s wide array of targeting tools to ensure your updates appear in the right feeds

LinkedIn messaging add-on: Discover the pros and cons of LinkedIn’s paid messaging tool for connecting with people outside your network

Building LinkedIn Groups: Understand the role of LinkedIn Groups and examine methods for establishing your own community

Using LinkedIn Pages: Explore how LinkedIn Pages can increase your company’s presence on the network

LinkedIn ad options: Decide if LinkedIn’s paid advertising options will work for you

TikTok marketing & advertising

TikTok’s latest updates: Up-to-the-minute debrief on the fast-growing platform’s latest deployments

Marketing on TikTok: Explore TikTok’s opportunities for marketers

TikTok targeting: Find out how to create a targeted audience for your TikTok content

TikTok marketing best practice: View examples of successful campaigns by top brands

Pinterest marketing

Marketing on Pinterest: Explore Pinterest’s opportunities for marketeers and view examples of successful campaigns by top brands

Do you need a Pinterest business account? Find out what Pinterest business accounts have to offer

Find shareable content: Explore the process and importance of conducting a visual audit when selecting which assets to share

How to use Pinterest as a traffic source: Discover how to use Pinterest to drive traffic to other online real estate

Pinterest features: Gain top-level insight into Pinterest’s features, including Rich and Promoted Pins, plus Lens and Collaborative Boards

Snapchat marketing

Snapchat’s latest updates: Find out what’s new in Snapchat and the shape of likely future developments

Marketing on Snapchat: Learn how Snapchat can help promote your brand organically and via paid ads

Snapchat features: Discover the opportunities of platform features, such as Snap Maps and sponsored Geofilters

Targeting on Snapchat: Find out how to create a targeted audience for your Snapchat content

Bloggers

Reaching out to bloggers: Find out how bloggers can help promote your products and brand, and how you can engage their help with individual campaigns

Top tools: Discover tools that will help you manage multiple outreach campaigns

Analytics for social media

Tracking success: Find out how to measure performance with proven metrics

Google Analytics: Learn how to monitor pageviews and online traffic using Google Analytics’ toolset<

Onboard monitoring: Explore the tracking tools built into each social media platform

Additional resources: Discover free sources of advice and third-party tools that will help you analyse performance

Article from: https://digiteers.co/courses/social-media-marketing-intensive/

WHAT WILL I LEARN?

This course is about exploring the edge. Advanced skills, specialist knowledge and strategies. Critical thinking. How to meet any challenge the game throws up and more. The modules are building blocks - of the game, of your career, of the brand new expert's expert that is you. Here is what you need to know about the MSc Digital Marketing Masters:

Communications and Consumer

Module Info & Overview

Strategy, strategy, strategy. This module is about strategic management as artform. How to make your digital strategy watertight so it holds up beautifully under boardroom scrutiny and out in the real world as it manifests across platforms. It all starts with solid development and planning. Then how to identify the right channels for your brand – who are you speaking to? How do you speak to them? How do these people think, feel and behave in life and online? We take that timeless and priceless marketing classic, the value proposition, and show how it works in this wild new landscape (as brilliantly as ever, with a little inspired translation). Then we move deeper into the artform – basic, integration and defensive strategies and how to produce insightful and delightful C-level reports on your campaign.

No, digital isn’t re-inventing the wheel, just making it spin faster - and faster again - so it covers more ground, shoots to the moon and comes right back to tell you all about its adventures in realtime and pinpoint detail.

Social Media Marketing

Module Info & Overview

There is a big conversation, with billions of people talking, non-stop, all over the world. The conversation is powerful. It can transform cultures, rip down belief systems, turn a reality star into the biggest mega-celeb in history and change the way we talk, eat, exercise and think about ourselves. It’s called social media and you want in. And if you’re already there, you want more in.

Influence is not a subtle thing you do from the shadows anymore. It’s not even an artform, it’s a science. There is a world of white-hot thought, insight and practice to help you get inside the conversation around your industry and your brand and lead it where you need it to go. But first go deep inside the minds you want to reach. Explore the networks, find your people and learn how to speak their digital language. We teach creative social media strategies. We teach how to implement budgets, set and measure KPIs and analyze the effectiveness of campaigns using key metrics such as click-through rates, open rates, likes and more. But really, we teach how to connect, engage, delight, amuse, make people aware. How to make people feel warm, cool and happy.

Search Marketing

Module Info & Overview

Search marketing is another mighty and undying module of influence and power. Just ask 90% of people who search info and alternatives before purchase. The search engine is the oracle.

Of course, we’ve got a whole bag of tricks and power tools to make the oracle work in your brand’s favour. This module will give you the full low down on Pay-Per-Click advertising (PPC). Also learn how to do a search engine optimization audit and whip up a suitably dynamic and responsive strategy. Acquire the all-seeing, all knowing godlike powers of web analytics – and use that knowledge to create super-campaigns and search marketing plans that convert users into consumers and consumers into cash. When the oracle speaks, it shall speak your brand’s name.

eCommerce and Email

Module Info & Overview

This module teaches the true nuts and bolts of digital selling and how to stay in a happy relationship with your very desirable customers.

The focus is on that consumer journey. How to bring the right people to your eCommerce website and ensure that what they feel there is warmth and seamlessness, a silky smooth, effortless and satisfying journey towards purchase – created with the invisible yet awesome superpowers of Customer Relationship Management (CRM) systems and pinpoint analytics. Of course, one seductive experience does not a lasting relationship make. Keep the love alive with emails that say all the right things (no, emails are not out of fashion and never will be) and add a little intrigue with dynamic onsite content. The path of true love never runs smooth but A/B tests help you analyse what’s working (or not) and iron out those kinks for a better experience for both of you.

Finally, a lesson on trust and attentiveness. You get to respond to a range of case studies that show how different customer services experiences affect an eCommerce business where trust is at the fragile, beating heart of a purchasing decision.

Mobile Marketing

Module Info & Overview

We love our phones. Nearly 60% of us are also use our phones to search before purchasing (is that all?), so mobile marketing is a hot opportunity. And a fascinating, growing one – phones are all about power, connectivity and decision-making on the fly.

This module helps you identify opportunities for new-fangled apps, games and in-game advertising and of course, a staggering range of messaging platforms on which to reach your audience on their virtual turf. It’s all about context. How we use our phones and when. Our time-killing moments, our down-time behaviours. Reach right into the palm of your audience’s hand in relevant and meaningful ways via the phone.

Digital Strategy & Planning

Module Info & Overview

And now back to strategy. Last time round, we explored planning as artform, stripped back, stark and aspirational. This time round, you are equipped with a full set of superpowers to flesh out those bare bones. Knowing now what these incredible superpowers can do, your ambition may be far bigger, and it will certainly be more actionable.

That’s because you are now a brand new, fresh and eager digital strategist. In this final section we pull together all the many strands, streams and practices of your new discipline with some big picture thinking. Explore big data, analytics, machine learning and AI. Reframe social media as a customer service channel. Consolidate state-of-the-art theory and practice in advanced digital strategies that wow even the most hardened boardrooms, captivate consumers and seamlessly convert into sales. Welcome to your snazzy and powerful new career.

Who's this for?

THE DMI MASTER PROGRAM IS AIMED AT:

• Sharp and experienced marketing and business professionals who know their worth and want to communicate it to the world.
• Marketing Managers and Senior Management
• Proven talent who are ready to rise up and take their place
• Small Business Owners who may or may not want to stay small
• Experts who want to become expert's expert. Who want to become true authorities in their field.
• Entrepreneurs who want to be more entrep

Article from: https://digitalmarketinginstitute.com/students/courses/masters-in-digital-marketing

What you'll learn:

• Integrate the data-driven and adaptive culture of Growth Hacking to improve digital marketing results.
• Track, analyze, and leverage traffic and product usage data using Google Analytics.
• Design customer action funnels and calculate per-user LTV / CAC.
• Tell better stories and write marketing content to improve conversion rates.
• Grow social media audiences using bots and organic techniques.
• Segment email lists and automate email marketing communications.

Requirements:

Students need to have solid online navigation skills and an understanding of what these concepts are (e.g. SEO, social media, email marketing, online advertising). They don't need to be experts in these areas, but the course does not include "101" type introductory lectures on these web technologies.

Description

Become a certified growth hacker! Join a network of more than 35,000 alumni and teams from top firms, like PayPal®, IBM®, Accenture®, and others in the world's bestselling growth hacking course!

Version 7.4.2: Fresh as of January 2022

Grow your digital marketing results faster through the power of growth hacking! In this industry-leading course, you’ll discover the extraordinary benefits of digital metrics, including lean analytics, web traffic, digital conversion funnels, and LTV and CAC calculations. You’ll also gain access to cutting edge info about inbound marketing, email marketing, SEO, paid acquisition, public relations, viral marketing, and much more!

You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!

Introducing…The Digital Marketing Toolkit for the Connected Economy

Want to have huge success in modern digital marketing? With this remarkable course at your fingertips, you can hone the much-needed skills to attract and retain customers through any online channel. By leveraging the advantages of growth hacking, you can:

• Compete head-to-head with even the biggest firms in Silicon Valley
• Build your business with secrets unknown to most entrepreneurs
• Qualify for more prestigious and higher-paying digital marketing jobs
• Improve your outcomes with content marketing, social media, and SEO
• Discover the real potential of email marketing, viral marketing and public relations
• Lead digital marketing teams to massive increases in conversion rates
• Multiply your results with growth hacking applied across numerous channels

The demand for digital marketing experts is increasing every day, and one of the key factors of success is keeping up with the latest trends. This growth hacking course puts you in the driver’s seat with the most relevant, most effective information available.

And no boring power point slides, ever! This flagship course was developed in partnership with leading instructional designers. The course is exceptionally well-crafted, allowing you to learn growth hacking concepts and apply them immediately. You’ll also enjoy the beautifully animated learning modules, developed by Eazl’s own animation team.  

Growth Hacking – The Secret Key to Digital Marketing Mastery

Ready to get feedback quicker – and make changes faster – to supercharge your digital marketing results? You’ve got all the strategies you need in this growth hacking course.

In the first part of the course, you’ll gain essential “big picture” skills, including developing your customer personas, interviewing your target markets, and analyzing your “buyer center” (i.e. the individuals in your target market with the most purchasing power).

Next, you’ll learn how to analyze your results. With any growth hacking effort, you always want to know what’s working, where it’s working, and what needs to be changed. For this, you need digital marketing tools like web traffic analysis and lean analytics.

Lastly, you’ll discover highly effective tools to bring boatloads of new customers – ones with money to spend – into your online eco-system. This includes the concepts of digital conversion funnels, lifetime customer value (LTV), and customer acquisition costs (CAC).   

Develop a User-Centric Approach to Digital Marketing

You’ll start by learning what growth hacking is and then move on to building your digital analytics skills. We'll take your Google Analytics skills to the next level by teaching you how to use these advanced tools with real data from the Google Merchandise Store. Then, you'll learn how to develop marketing personas and user segments--using online research methods (like Facebook Audience Insights) and the person-to-person interviewing methods used by companies like IDEO and Apple in Silicon Valley. Then, you'll learn how to work with Pirate Metrics and marketing funnels so that you can guide potential customers through each step... from awareness to revenue to referrals.

In the second half of the course, you’ll discover how to create digital marketing materials that target the unique wants and needs of your customer. This might seem like a given, right? In fact, it’s a much rarer skill than you might think, and absolutely crucial for maximizing sales. No growth hacking course is complete without this must-know info!

Then you’ll get a crash course in both online SEO and in content marketing, allowing you create relevant and memorable content that’s designed to be discoverable on the web. The email marketing section will introduce you to automated strategies for email. You’ll also develop the ability to use email platforms to manage your subscriber lists.

In the later parts of the course, you'll learn how to estimate and use both Lifetime Customer Value (LTV) and Customer Acquisition Costs (CAC)--two critical metrics for building a digital marketing engine. The course wraps up with a section on paid acquisition (like PPC Ads and social media ads) so that you can bring traffic into the "top of your funnel" on-demand.

Also, this is version 7 of this course! That's right--the Eazl team has updated this course 6 times since it launched. If you look at the content upgrade journal below, you'll see that it gets better and better--and you only have to enroll once to get lifetime access... including all the future upgrades!

Who this course is for:

• The course is ideal for people looking to grow an existing organization's user or customer base, develop the skills necessary to launch a career in digital marketing, or seeking to add a digital component to their existing marketing skillset.

Article from: https://www.udemy.com/course/growth-hacking-masterclass-become-a-digital-marketing-ninja/

What you will learn:

• Establish an online presence, build a following, and manage your social media accounts
• Develop effective social media posts and create a strong social media brand presence
• Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results
• Learn to evaluate and interpret the results of your social posts and advertising campaigns

About this Professional Certificate

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll:

• Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search.
• Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers.

Build job-ready skills by learning from the best

Get started in the in-demand field of social media marketing with a Professional Certificate from Meta. Learn the fundamentals of social media management and advertising and how to measure and optimize marketing campaigns across the major social media platforms.

Common job titles: Social Media Manager, Social Media Specialist, Social Media Coordinator, Social Media Marketing, Social Media Strategist, Paid Media Coordinator

Article from: https://www.coursera.org/professional-certificates/facebook-social-media-marketing

About this Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Article from: https://www.coursera.org/learn/content-marketing