Digital Marketing Specialization - Coursera
WHAT YOU WILL LEARN:
- Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
- Understand frameworks and approaches to measuring consumers’ digital actions
- Learn to evaluate and choose appropriate web analytics tools and techniques
- Earn familiarity with the unique measurement opportunities and challenges presented by New Media
About this Specialization:
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
Applied Learning Project:
Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.
Article from: https://www.coursera.org/specializations/digital-marketing