Social Media Marketing Intensive - Digiteers

Course program overview:

This focused course will take you through the latest hands-on skills for creatively engaging social media, featuring the latest techniques to maximize your results.

Learn how to take a strategic approach to your social media campaigns and boost the impact of your marketing initiatives with in-depth advice that will help you deliver positive, measurable results on all the major networks, including Facebook, Instagram, LinkedIn, Twitter and more.

This specialist course is full of best-practice advice gathered during our trainers’ real-world experience in social media marketing. Regularly updated and full of inspirational, real-world case studies, this course is unmissable for anyone who wants to create social media campaigns that count.

You will leave the course with the ability to apply expert tools and techniques to promote your brand or client online.

Social media planning

Measuring success: Find out how to define targets and choose the KPIs that will measure them

Reaching the right people: Establish user personas that define your target audience

Social media landscape: Choose the right social platform for your target audience

What and when to post: Explore which content is most suitable for your audience and when you should post it

Budgeting and planning: Investigate how to organise your resource requirements

Keep it legit: Ensure your campaigns don’t cross any ethical or legal lines

Incorporating social: Make social media an integral part of wider marketing initiatives

Content planning

Content alignment: Ensure your content supports all aspects of your social media plan, including goals, resources and scheduling

Scheduling content: Explore how an editorial calendar can help ensure that content is ready at the right time

Choosing the right media: Find out how the right blend of media can boost your campaigns

Becoming a thought leader: Learn why engaging with the community can make your brand a sought-after influencer

Don’t overdo it: Examine the way in which post timing and frequency effects your audience’s response

Should you blog? Take a look at the benefits of corporate blogging with practical tips on how to do it

Facebook marketing

Understanding Facebook: Find out more about the world’s biggest social media platform, including statistical information about its users

Should you set up a Business Page? Discover the pros and cons of setting up a Facebook business page and find out exactly how to do it

Messenger opportunities: Find out how the Facebook Messenger platform tools can help boost your organic reach

Using Facebook ‘likes’: Revise the fundamentals of increasing audience engagement and traffic with ‘likes’ and other traditional Facebook methods

Get more clicks: Explore how to create must-click content with best-practice content tips and tricks

New Facebook features: Get up to speed on all the latest tools and changes on Facebook

Facebook marketing rules: Learn the do’s and don’ts of Facebook’s guidelines

Instagram marketing

Understanding Instagram: Find out more about Instagram’s users and how the platform compares with Facebook

Instagram business pages: Explore how to get the most out of Instagram’s business pages

Getting started: Discover the best way to set up your Instagram account

Instagram features: Discover how to use Instagram’s features to maximize the potential of photo and video posts with best-practice tips and tricks

Tagging photos: Learn how to give your brand maximum exposure with Instagram’s photo-tagging feature

New Instagram features: Explore what’s new in Instagram, including LIVE, Instagram Stories, Archive and more

Reach out to influencers: Identify how influencers with an avid Instagram following can help promote your brand

Save time and money: Explore the range of tools available to help you manage your Instagram activity

Advertising on Facebook and Instagram

Posting ads on Facebook: Discover the benefits of advertising on Facebook and the practicalities of how to do it

Targeting in Facebook: Learn how to target your audience with a detailed review of Facebooks’s options for filtering users based on demographic, interests and other information.

Facebook’s Power Editor: Discover how Facebook’s Power Editor enables you to set up custom and lookalike audiences based on previous interaction.

Facebook’s ad spend options: Find out how to control and maximize your budget ad spend and when to use smart bidding, CPC and CPM

Designing Facebook ads: Explore how to design content that stands out

Instagram ads: Examine Instagram’s advertising options and get expert advice to make your content work on that platform

Measuring success in Instagram: Take a detailed look at Instagram’s tools for measuring audience engagement

YouTube marketing

Is YouTube right for you? Find out if YouTube is the right video channel for your campaign

YouTube channels: Learn how to establish a branded YouTube channel

Must-share video content: Explore how to make stand-out video content

What’s new on YouTube: Get the latest information on YouTube developments, including YouTube Live and VR180

Finding viewers: Discover how to drive organic traffic to your YouTube channel

Advertising on YouTube: Understand the ins and outs of YouTube Advertising and how to do it

Twitter marketing

Twitter changes: Understand the importance of recent changes to Twitter’s timeline and how to prepare for any algorithm changes in the future

Customizing Twitter profiles: Learn how to add branding to your profile

Media and tagging in Twitter: Explore how multimedia content and hashtags can boost your tweets’ reach

Twitter followers: Find out how to get committed followers

Twitter tools: Cut down the time spent managing your Twitter feed by choosing the right tools for you

Twitter ads: Get expert help to make the most of Twitter’s advertising tools

LinkedIn marketing

Creating LinkedIn profiles: Learn why a consistent approach to profiles works best and how to ensure your employees develop their personal profiles in line with best-practice guidelines

Expanding LinkedIn networks: Identify the best way to build your network, including how to reach out to targeted industry professionals

LinkedIn post targeting: Delve into LinkedIn’s wide array of targeting tools to ensure your updates appear in the right feeds

LinkedIn messaging add-on: Discover the pros and cons of LinkedIn’s paid messaging tool for connecting with people outside your network

Building LinkedIn Groups: Understand the role of LinkedIn Groups and examine methods for establishing your own community

Using LinkedIn Pages: Explore how LinkedIn Pages can increase your company’s presence on the network

LinkedIn ad options: Decide if LinkedIn’s paid advertising options will work for you

TikTok marketing & advertising

TikTok’s latest updates: Up-to-the-minute debrief on the fast-growing platform’s latest deployments

Marketing on TikTok: Explore TikTok’s opportunities for marketers

TikTok targeting: Find out how to create a targeted audience for your TikTok content

TikTok marketing best practice: View examples of successful campaigns by top brands

Pinterest marketing

Marketing on Pinterest: Explore Pinterest’s opportunities for marketeers and view examples of successful campaigns by top brands

Do you need a Pinterest business account? Find out what Pinterest business accounts have to offer

Find shareable content: Explore the process and importance of conducting a visual audit when selecting which assets to share

How to use Pinterest as a traffic source: Discover how to use Pinterest to drive traffic to other online real estate

Pinterest features: Gain top-level insight into Pinterest’s features, including Rich and Promoted Pins, plus Lens and Collaborative Boards

Snapchat marketing

Snapchat’s latest updates: Find out what’s new in Snapchat and the shape of likely future developments

Marketing on Snapchat: Learn how Snapchat can help promote your brand organically and via paid ads

Snapchat features: Discover the opportunities of platform features, such as Snap Maps and sponsored Geofilters

Targeting on Snapchat: Find out how to create a targeted audience for your Snapchat content

Bloggers

Reaching out to bloggers: Find out how bloggers can help promote your products and brand, and how you can engage their help with individual campaigns

Top tools: Discover tools that will help you manage multiple outreach campaigns

Analytics for social media

Tracking success: Find out how to measure performance with proven metrics

Google Analytics: Learn how to monitor pageviews and online traffic using Google Analytics’ toolset<

Onboard monitoring: Explore the tracking tools built into each social media platform

Additional resources: Discover free sources of advice and third-party tools that will help you analyse performance

Article from: https://digiteers.co/courses/social-media-marketing-intensive/