Meta Social Media Marketing Professional Certificate - Coursera

What you will learn:

• Establish an online presence, build a following, and manage your social media accounts
• Develop effective social media posts and create a strong social media brand presence
• Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results
• Learn to evaluate and interpret the results of your social posts and advertising campaigns

About this Professional Certificate

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll:

• Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search.
• Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers.

Build job-ready skills by learning from the best

Get started in the in-demand field of social media marketing with a Professional Certificate from Meta. Learn the fundamentals of social media management and advertising and how to measure and optimize marketing campaigns across the major social media platforms.

Common job titles: Social Media Manager, Social Media Specialist, Social Media Coordinator, Social Media Marketing, Social Media Strategist, Paid Media Coordinator

Article from: https://www.coursera.org/professional-certificates/facebook-social-media-marketing