Best Business Courses

About this course:

This startup operations course will examine the real-world operational challenges and execution risks associated with getting a new venture started. We will consider start-up ventures in a variety of industries. The course will provide you with a set of steps, frameworks, and tools that can be used to understand the important considerations for building a startup operation from scratch.

In each module, the students will be exposed to a different operations-related concept. Lecture notes, readings, and case studies will explore the key operations topics that are important for start-ups. Topics include:

• The role of Operations in Launching a New Venture
• Developing an Operations Mindset
• Using the Value Chain Canvas to document your Startup Operations
• Operational Risks and Challenges in Launching a New Venture
• Operations Metrics for Managing New Venture Performance

What you'll learn:

• The role of operations in launching a start-up
• The potential operational risks associated with launching a start-up
• How to successfully launcha startup

Article from: https://www.edx.org/course/entrepreneurial-operations-launching-a-startup

About this Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.

Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy.

Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success.

Article from: https://www.coursera.org/learn/brand-management

About this Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.

Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time.

This course will help you along your learning journey and prepare you with the skills and perspective you need to:

Create the actionable focus to successfully manage your product (week 1)

Focus your work using modern product management methods (week 2)

Manage new products and explore new product ideas (week 3)

Manage and amplify existing products (week 4)

This course is ideal for current product or general managers interested in today's modern product management methods.

Please note that there are new additions to this course and subtitles for these videos will soon be available.

This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.

This course is part of multiple programs

This course can be applied to multiple Specializations or Professional Certificates programs. Completing this course will count towards your learning in any of the following programs:

• Digital Product Management Specialization
• Leading the Modern Day Business Specialization

WHAT YOU WILL LEARN

• How to create the actionable focus to successfully manage your product
• How to focus your work using modern product management methods
• How to manage new products and explore new product ideas
• How to manage and amplify existing products  

Article from: https://www.coursera.org/learn/uva-darden-digital-product-management

What you'll learn

• Understand what is Product Management? The role & responsibilities of a Product manager.
• Understand how to come up with product idea & validate the idea.
• Conduct user research and structure findings into Product insights - Personas & Journey Mappings
• Define an MVP, Develop experiments & prototyping technique to validate your hypothesis.
• Understand principles behind designing a great Product. Create wireframes & Mockups.
• Develop Roadmap, Understand Agile Methodologies & Manage Product Development Cycle.
• Create specs & user stories for product developments.
• Conducting Design Sprints & Usability Testing
• Understand metrics frameworks and what metrics to track.
• Develop Growth Model & Understand how to grow your product.
• Understand Technology & Software Dev Terminologies
• How to prepare for Product Management Interview - Resources, Sample Question & Answers

Requirements

• This course has no prerequisites. Just an urge to learn!

Description

The most complete course you'll find on Product Management with practical case studies, 35 Live Case Hand-on Exercises & Quizzes. The course is built with inputs from product managers working at top tech firms (Google, Adobe, Amazon and many more).

You'll learn about the entire skillsets, tools and processes used in building and managing great products.

There’s never been more exciting time to pursue a career in Product Management. Technology is all around you and Tech companies are booming with more access to venture capital than ever before and have successfully demonstrated how to build a sustainable business and develop a strong ecosystem around them.

Naturally, many of us have this question of – “How to learn the skills of Product Management & How to get into Product domain?”

This course answers all your doubt. From ideation to market research, to validating your ideas and developing UX & designing wireframes and mockups and finally writing user stories, managing development processes and growing your product. This course has everything covered plus guide on cracking PM Interview.

You'll find this course as a one stop shop for all the learning needs for -

an entrepreneur struggling with Product Development processes or

someone who has an idea and doesn't know how or where to start or

someone who wants to take up Product Management as a career or transition into Product role or

someone who is an product manager and want to excel in this domain.

Students aren't required to know anything beforehand - the course covers the fundamentals and how to apply them; as well as, how to develop advanced skills for and finally how to prepare to get a job as a Product Manager.

Your Instructor 

Vaibhav Gupta is a Tech Entrepreneur and a Product & Growth Specialist. He has an extensive product experience and has worked on Enterprise as well as Consumer based products. He Heads Product for Tech-Logistics Startup as well as is responsible for Product Innovation at Monotype. His experience in product management spans several industries and development models where he has been engaged with E-Commerce majors, Technology Consulting and consulted various startups.

Who this course is for:

1. Anyone wanting to become a Product Manager

2. Anyone wanting to transition into Product Domain.

3. Entrepreneurs who want to learn & improve product development for their startup.

4. If you have an idea about a Product and don't know where to start.

5. Current Product Managers who want to learn further and excel in Product Management domain.

Article from: https://www.udemy.com/course/productmonk-a-z-become-product-manager-build-and-scale-your-product/

What you'll learn

• Deliver perfect answers to common product manager interview questions
• Fix common product manager resume mistakes
• Create an online product portfolio to market yourself
• Find product management jobs using 4 powerful job search sites
• Understand why companies like to ask instructional questions
• Learn the 3 perfect ingredients to a perfect answer to an instructional question
• Learn how product management hiring decisions are made
• Understand why companies ask product vision questions
• Learn the 5 steps to giving a perfect answer to a product vision question
• Research a company's product using SWOT analysis
• Research a company's product using a feature table
• Understand why companies ask behavioral questions
• Learn how to give the perfect answer to behavioral questions
• Learn how to use the SAR framework
• Answer the leadership question: "How do you work with developers?"
• Answer the leadership question: "How do you work with designers?"
• Answer the leadership question: "How do you work with stakeholders?"
• Understand why companies ask estimation questions
• Learn the 3 steps to a perfect answer to an estimation question
• How to get product management experience if you have a weak resume
• Learn to ask the most important question in an interview
• Use body language to make a positive impression
• Learn the top 10 mistakes product management candidates make in an interview
• Gain confidence answering interview questions on the spot
• Learn the 3 steps to following up after the interview

Requirements

• You DO NOT have to have previous product management experience to apply to product management jobs. This course will teach you how to repackage your existing skills and experience into a desirable product manager candidate.
• You should have an idea of what product management is

Description

With people applying to Product Manager positions more and more, you’ve got to be able to answer whatever challenging questions an interviewer may throw at you and stand out from the competition.

I designed this course for anyone who wants to master the Product Manager interview. You could be someone who’s new to product management and want to transition into this field. Or You could be an experienced product manager who wants to change companies and land a better job.

I remember what it felt like when I interviewed for my first few product management jobs. I felt nervous, stressed, and under prepared. I had no idea what they were they were going to ask and had no idea how to prepare. When I went into the interview, these negative emotions held me back from showing my best side and I let many awesome opportunities slip away.

Fortunately for you, this course will prepare you for these challenging interviews. I’ve done the hard part for you already. In my career I’ve interviewed at some of the most innovative tech companies in the world. Companies like NASA, Apple, Google, Microsoft, Ticketmaster, Live Nation and Yelp. I’ve answered hundred of the toughest product manager questions and I’m going to teach you the proven techniques and how to answer them perfectly. This course takes all that experience and knowledge and packages it in a structured, easy to learn way.

Here’s what you’ll learn in this course: You’ll learn how to answer:

Instructional questions, product vision questions, behavioral question, estimation questions. You’ll also learn everything you need to know beyond the interview. You’ll learn the secrets to finding Product Manager jobs and how to upgrade your resume so it stands out from the pack, you’ll learn how to optimize your online profile and learn how to prepare on the day of the interview and what to do after the interview.

I’ve also packed this course with a ton of prep materials. You’ll get over 110 sample questions and 25 video mock interview exercises. You’ll get email templates, resume examples, slides. My goal is to provide you with the most comprehensive and accurate information on the Product Manager interview process and give you the knowledge and confidence you need to ace that interview.

This course includes lifetime access so you can use it to prep for other interviews in the future and it comes with a 30 day money back guarantee so you can get your money back for whatever reason if you’re not happy with the course. I also look at the discussion forums every single day and will answer whatever question you might have so I’ll be there learning with you ever step of the way. So what are you waiting for?

Who this course is for:

• People who are applying for a product manager job (junior, mid-level, or senior)
• People who are applying for a business analyst job (junior, mid-level, or senior)

Article from: https://www.udemy.com/course/productmanagementinterview/

What you'll learn

• Learn core skills that make up the entire Product Management process. From ideation to market research to wireframing to prototyping to user stories to leadership.
• Become an Agile Product Owner and learn how to use industry-standard tools like Pivotal Tracker, Axure, and Popplet
• Discover the secret method behind how Apple creates laser-focused products
• Build your product portfolio with 10 step-by-step exercises that will take your product idea from concept to spec
• Get a behind-the-scenes look at case studies like the NASA app (over 10 million downloads) and Getaround ($0 to $200 million valuation in 5 years)
• Analyze the market landscape, discover weaknesses in your competitors, spots trends that will hyper-grow your product
• Quickly test and validate your product idea over a weekend
• Effectively lead developers / designers and manage stakeholders
• Hack the Product Management interview process and stand out from the competition

Requirements

• This course has no prerequisites. You do not have to have a technical background, just a passion for designing products

Description

Learn the core skills that make up the entire Product Management process, from ideation to market research to wireframing to prototyping to user stories to Product Management leadership. I designed this course to be easily understood by people who are new to Product Management.

In addition to mastering the core skills, you'll actively apply it by learning popular Product Management tools like Workflowy, Axure, Pivotal Tracker. You will get a chance to build out one of your own product ideas through 10 step-by-step exercises complete with working files and sample templates. At the end of the course, you'll have a product spec with a feature backlog, wireframes, and an interactive prototype.

Ever wonder how organizations like Apple, NASA, and Ticketmaster design their products? You will know after taking this course. You'll be getting a condensed knowledge transfer from a 8 year Product Management veteran who has led teams at those prestigious organizations and has launched over a dozen products used by millions of users daily. You'll get a behind-the-scenes look at several real life examples of wildly successful products and learn the secret sauce.

Who this course is for:

• "Accidental" Product Managers who want to succeed at their job
• People who want to transition into a Product Management career
• Entrepreneurs who want to learn the process on how to build a killer product
• Jr. Product Managers who want to learn how to be irreplaceable at their job

Article from: https://www.udemy.com/course/the-complete-product-management-course/

What you'll learn

• Understand the varying role of a Product Manager through different types and sizes of companies
• Decide which type of Product Manager best fits one's goals and personality
• Understand the Product Lifecycle and how it applies to every product
• Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
• Know how to identify ideas worth pursuing and dedicating resources to
• Understand how to get at the root of customer pain points
• Understand and communicate customer pain by type and frequency
• Assess the core problem of a product
• Find and compare competitors and competing products
• Differentiate between Direct, Indirect, Substitute, and Potential competitors
• Understand the process of Customer Development and how it relates to being a Product Manager
• How to find potential interviewees for product interviews, user tests, and exploratory interviews
• How to structure and run a customer interview
• How to model interview questions correctly while avoiding bias
• Navigate the four different types of customer interviews
• Find potential interviewees both internally and externally
• Write emails that will get users and potential customers to respond
• Build user personas based on both qualitative and quantitative data
• Understand the difference between a wireframe, a mockup, and a prototype
• Sketch out a wireframe with just a pen and paper
• Use Balsamiq to create wireframes at an intermediate level
• Use a sketch system called POP for digitizing product sketches
• Create specs for epics and user stories
• Properly apply acceptance criteria
• Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
• Correctly evaluate which product metrics to track and which to ignore
• Apply the AARRR framework to your product
• Apply the HEART framework to your product
• Track your metrics using a variety of software
• Create a product and feature roadmap
• Create a product backlog and properly prioritize features
• Calculate team velocity and build estimations for product delivery
• Understand the difference between Agile and Waterfall development
• Understand the difference between two popular Agile frames: Scrum and Kanban
• Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more
• Communicate effectively with all the stakeholders of a product
• Communicate effectively with engineers in a way they will appreciate and understand
• Communicate effectively with designers by focusing on the things they care about most
• Communicate effectively with executives and higher-ups
• Understand the role of technology in modern Startups and Fortune 500s
• Understand the basics of "The Cloud" and Servers vs. Clients
• Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together
• Understand the basics of APIs, what they do, what they look like, and how your team might use them
• Understand how to obtain relevant experience to set up for a transition to Product Management
• Build a portfolio that will assist in a hiring application
• How to self-brand online and build a following pre-hire
• What to look for in Product Management jobs and what to ignore
• How to apply insider tips and tricks to getting hired as a Product Manager
• Craft a resume that appeals to a hiring manager for Product Management placement
• Ace the Product Manager interview
• Excel beyond getting hired

Requirements

• No pre-requisites, although familiarity with basic business concepts is helpful

Description

The most updated and complete Product Management course on Udemy! You'll learn the skills that make up the entire Product Management job and process: from ideation to market research, to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership. We even have interviews with real life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job.

Right now, there are over 3,000+ job listings worldwide that are looking for Product Managers, that pay on average $100,000 / year.

The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success.

But how exactly do you get into the field? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here - we'll get you up to date on ALL the skills you need to learn Product Management AND have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management insider.

Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.

Who this course is for:

• Anyone looking to get a job in Product Management
• Anyone wanting to transition into Product Management
• Already established Product Managers who want to advance their skillset
• Entrepreneurs looking to master the product development process

Article from: https://www.udemy.com/course/become-a-product-manager-learn-the-skills-get-a-job/

What you'll learn

• Learn the best practices of the work of product management - spanning market intelligence, strategy, new product development, and lifecycle management
• Take strong steps toward becoming a more strategic (and impactful) product manager
• Sample the breadth of product management including software, hardware, services, and analytics
• Learn to be leaner, faster, and more experimental

Requirements

• Product management experience is helpful, although not required.

Description

The goal of Product Management 101 is to help you become a more strategic product manager - with a greater impact on your company and your products.

We will cover the spectrum of product management work from market intelligence, strategy, new product development, and lifecycle management. And we'll span the breadth of product management, including software, hardware, services, and analytics - with company examples and practice activities.

We will step through the best practices for working with development teams to create innovative, market-leading products. We'll discuss how to find deep customer insight. And we will look at how to best position, price, and manage these products in the market.

This course has been designed for product managers with 0-5 years of experience who want to up-level and re-energize their work, and it's been designed for aspiring product managers who want to kickstart their work with skill and impact.

As product managers, we are gifted with influential positions. We aren't wall decorations. We steal market share from our competitors month-by-month. We innovate, refine, and evolve our products. We set up our products for long-term success. We focus and deliver, we delight our customers. But all this takes skill. This course can help get you there.

Who this course is for:

• Product managers with 0-5 years of experience
• Aspiring product managers
• Business managers who want to understand the work of product teams

Article from: https://www.udemy.com/course/productmanagement101/

Build job-ready skills by learning from the best

Get started in the in-demand field of project management with a Professional Certificate from Google. Learn how to manage projects using traditional and agile methods, create project documentation, and develop strategic communication skills.

Common job titles: Project Manager, Project Coordinator, Project Assistant, Operations Manager, Operations Associate, Program Manager, Scrum Master, Project Associate, Project Analyst, Project Administrator, Technical Project Manager

What you will learn:

• Gain an immersive understanding of the practices and skills needed to succeed in an entry-level project management role
• Learn how to create effective project documentation and artifacts throughout the various phases of a project
• Learn the foundations of Agile project management, with a focus on implementing Scrum events, building Scrum artifacts, and understanding Scrum roles
• Practice strategic communication, problem-solving, and stakeholder management through real-world scenarios

About this Professional Certificate

Prepare for a new career in the high-growth field of project management, no experience or degree required. Get professional training designed by Google and get on the fastrack to a competitively paid job. There are 479,000 U.S. job openings in project management with a $73,000 median entry-level salary.

Project managers are natural problem-solvers. They set the plan and guide teammates, and manage changes, risks, and stakeholders.

Gain in-demand skills that will prepare you for an entry-level job. Learn from Google employees whose foundations in project management served as launchpads for their own careers.

Upon completion, you can directly apply for jobs with Google and over 150 U.S. employers, including Walmart, Best Buy, and Astreya.

This program qualifies you for over 100 hours of project management education, which helps prepare you for Project Management Institute Certifications like the globally-recognized Certified Associate in Project Management (CAPM)®.

75% of Google Career Certificate Graduates in the United States report an improvement in their career trajectory (e.g. new job or career, promotion or raise) within 6 months of certificate completion

Article from: https://www.coursera.org/professional-certificates/google-project-management

WHAT YOU WILL LEARN:

• Define a project’s scope and write a project plan
• Build a work breakdown schedule
• Create a project budget
• Identify and manage risks

About this Specialization

This specialization is a precursor to the Applied Project Management Certificate. Project management has been proven to be the most effective method of delivering products within cost, schedule, and resource constraints. This intensive and hands-on series of courses gives you the skills to ensure your projects are completed on time and on budget while giving the user the product they expect. You will gain a strong working knowledge of the basics of project management and be able to immediately use that knowledge to effectively manage work projects. At the end of the series you will be able to identify and manage the product scope, build a work breakdown structure, create a project plan, create the project budget, define and allocate resources, manage the project development, identify and manage risks, and understand the project procurement process.

Applied Learning Project

Learners will complete a series of projects and assignments that will identify and manage the product scope, build a work breakdown structure, create a project plan, create the project budget, define and allocate resources, manage the project development, identify and manage risks, and understand the project procurement process.

Article from: https://www.coursera.org/specializations/project-management

Why Enroll in Wharton’s Entrepreneurship Acceleration Program?

There’s no shortage of pitfalls for startups and their founders. The 90 percent failure rate of startups is enough to make you think about keeping your day job — forever. But what if there was a proven playbook that dramatically increased the odds of success?

Being successful in venture capital means having a mix of cross-disciplinary skills, which is why expert faculty for this program stem from social psychology, organizational behavior, information technology, finance, and marketing.

The Formula to Accelerate Your Business

Enroll in this program and dramatically increase the odds of success by learning how to:

• Pick the right business model
• There are many different types of business models. Survey the range of options, including the disruptive model, the architecture model, the value chain model, and the efficiency model, with examples of each type. Utilize the Business Model Canvas tool to help you decide on your model.
• Build the right team
• Learn about the Three Rs of founding teams — relationships, roles, and rewards — and the three critical questions entrepreneurs must address when setting up their company. Topics include allocating equity, founder’s agreements, hiring key management, and finding technical resources.
• Choose the right financing approach
• Raising funds to scale is one of the biggest challenges that startups face. Learn about the various financing pathways available and the tradeoffs for each type. Topics include equity financing valuations, equity financing terms, and term sheets.
• Ramp up sales and scale the business
• In order to drive sales, you need a foundational understanding of your potential customers and markets. Considerations such as the rate of adoption of new products help with demand forecasting. Understand the importance of creating a growth culture and different expansion strategies, such as vertical and horizontal expansion.

Program Topics

Module 1: Evidence-Based Entrepreneurship

Learn how to apply the "lean approach": transform a good idea into a successful business venture while minimizing risk

Module 2: Building the Right Team

Learn how to select founding members, employees, managers, and other key players on your team

Module 3: Lawyers, Advisors, and Mentors

Learn how to use innovation and networking to drive your enterprise forward

Module 4: Business Models and Customer Lifetime Value

Learn how to choose the right business model for your venture

Module 5: Customer Acquisition and Demand Generation

Learn how to find markets and create demand for your product

Module 6: Pricing and Distribution Strategies

Learn how to apply cost structures and pricing mechanisms to your business and use performance measurement tools effectively

Module 7: Gearing Up for Scale

Learn to recruit people who will build your company’s culture and use it to scale up your venture

Module 8: Financing: Funding and Valuation

Learn the various sources of financing available for your business

Module 9: Financing: Venture Capital vs. Alternative Funding Channels

Learn how to make a wise decision about venture capital or alternative funding and how to estimate a breakeven point

Module 10: Elements of the Pitch

Create executive summaries and pitch decks for your business and understand how the exit of founding shareholders affects liquidity

Module 11: Business Plan Competition

Participate in a business plan competition with your peers and create a pitch for your own venture. The winner of the competition and the runner-up will win a substantial cash prize to use for seed funding (rules and restrictions apply).

Business Plan Competition

Participate in a business plan competition with your peers in which you will create a pitch for your own venture. The winner of the competition and the runner-up will win a substantial cash prize to use for seed funding (rules and restrictions apply).

The judging criteria are focused on the customer value proposition, which includes size of market, competitive landscape, and clear differentiation; economic model of the venture; go-to-market plan; and the capabilities and background of the team.

Members of the Wharton entrepreneurship community, with support from program leaders, will review the plans submitted for consideration and will select the top seven business plans as semi-finalists.

Article from: https://online-execed.wharton.upenn.edu/entrepreneurship

WHAT YOU WILL LEARN:

• Master strategies and tools that enable individuals and organizations to thrive.
• Discover key theories and research in the field of positive psychology as well as opportunities for application.
• Apply key concepts from Positive Psychology to your personal and professional life.
• Understand the scientific foundations of Positive Psychology.

Applied Learning Project:

Learners design and justify small-scale positive interventions to enhance specific aspects of their personal wellbeing based on the skills acquired in each course of the specialization. Personal reflections are implemented provide learners with the skills to impact their personal and professional lives.

Article from: https://www.coursera.org/specializations/positivepsychology

About this course:

Curious about entrepreneurship, but not sure where to start? Becoming an Entrepreneur is designed in partnership with MIT to guide people of all ages and backgrounds through the process of founding a company. With enrollment in the hundreds of thousands, this course is as engaging and accessible as it is informative.

Becoming an Entrepreneur will provide you with inspiration to explore an entrepreneurial path and tools to overcome the initial challenges of building a business.

From developing new business ideas and doing market research to designing and testing your offering and pitching, this course follows LaunchX’s successful approach to entrepreneurship that leverages MIT’s Disciplined Entrepreneurship, lean methodologies, and design thinking. There will be a combination of short videos and activities that will challenge you to get you away from your computer screen and into the community to make a real impact.

No previous business or entrepreneurship experience needed. Join us to embark on your entrepreneurial journey.

What you'll learn:

• Overcoming the top myths of entrepreneurship
• Defining your goals as an entrepreneur and startup
• Identifying business opportunities
• Performing market research and choosing your target customer
• Designing and testing your offering
• Planning your business logistics, plus pitching and selling to customers

Article from: https://www.edx.org/course/becoming-an-entrepreneur

What you'll learn:

• Generate business ideas that are insightful and actionable
• Understand business dynamics as they relate to idea generation
• Analyze 4 different sections of the business value chain for potential opportunities
• Understand the 5 different types of core innovation and how to apply them
• How to objectively assess their skills, passions, hobbies, & interests
• Understand the difference between business types and which one to aim for
• Use common techniques like problem identification to come up with ideas
• Use advanced techniques like disintermediation, local modifiers, market enablers to craft ideas
• Understand how to apply new, disruptive business models like Saas, Sharing economy, & PWYW
• Create business ideas that are not only specific but are complete
• Quickly evaluate and re-prioritize ideas based off 5 dimensions
• Understand the value of their ideas and what to focus on first
• Bring context into their environment and not get discouraged

Requirements:

• Familiarity with basic business concepts is useful, but not necessary

Description:

What do Facebook, Groupon, Twitter, Pinterest, & Instagram have in common - besides being ultra successful businesses?

You probably won’t guess it.

Every single company started with an idea that was TERRIBLE.

Yes, that’s right. Mark Zuckerberg, Jack Dorsey, Andrew Mason, Kevin Systrom all started their businesses not with immediate success, but with immediate failure, ridicule, and frustration.

That’s not the story you heard, right?

You probably heard that they all channeled their unlimited brilliance into crafting the perfect idea. An idea so great, so perfect that it was just a matter of time before their idea took the world by storm.

That’s what most people think. And most people are 100% wrong.

• Facebook started as a way to compare attractiveness between classmates.
• Pinterest started as an app that let you get notified when your favorite designer goods went on sale.
• Groupon started as a website for raising funds for charity.
• Instagram started as Burbn, the 400th app to let you “check in” at your favorite businesses.

And yes, Twitter started as a website to list and find podcasts.

None of these ideas were brilliant. They weren’t clever. They certainly weren’t insightful. And they certainly weren't "ahead of their time"

But they WERE created by people who supposedly are.

Business ideas are not an art. They're not things that are limited only to those with experience & creative insight.

Anyone can come up with, develop, and improve business ideas. Business ideas that can be life changing - and I guarantee a whole lot better than the first idea of most major companies.

Stop being intimidated by the process of coming up with business ideas. Learn it, master it, and conquer it.

Learn the science behind creating great business ideas.

Why you should enroll:

• Over 1,000 students have signed up within the first 12 hours of the course going live!
• Course includes over 6 hours of high quality content, including activities, worksheets, quizzes, exclusive discounts, and access to an exclusive class only web idea generating web application
• You'll learn skills that are invaluable in any situation, like being able to assess an ideas marketability, how to spot market inefficiencies, and how to successfully employ brand new, disruptive business models
• You'll have direct access to the instructor, who has vet over 1,000 ideas as a venture capitalists, and hundreds more as a founder and director of a digital agency

About the instructor:

Top rated Udemy Instructor with over 30,000 five star reviews.

Teaches 11 different courses on Entrepreneurship, with over 500,000 students enrolled.

All courses by the instructor have are rated an average of 4.97 out of 5 stars.

+ Worked as a VC and was in charge of deal flow in Silicon Valley. Oversaw investments in large companies like Facebook, LinkedIn, & Tesla.

+ Startup founder for 5 years, raised 3 rounds of capital worth several millions of dollars.

+ Currently Director of a Digital Agency that specializes in taking ideas from raw concept all the way to launch.

Who this course is for:

• Anyone interested in becoming an Entrepreneur
• Anyone who wants to become better at creating business ideas
• Veteran entrepreneurs who want to master the skill of idea generation

Article from: https://www.udemy.com/course/idea-generation-coming-up-with-killer-business-deas/

WHAT YOU'LL LEARN:

Identify a business opportunity

Evaluate an idea and assess the market

Explore the risks and rewards of entrepreneurship

Leverage experiments to validate concepts and refine your business strategy

Discover the key financial decisions entrepreneurs must make in the early stages of a startup

Understand the process of raising capital and how to speak to investors

Article from: https://online.hbs.edu/courses/entrepreneurship-essentials/

What you'll learn:

A systematic approach to technology entrepreneurship

How to generate new use scenarios by matching customer needs with promising technology seeds

How to align business and operating models

How to evaluate a technology for readiness and market fit

How to position opportunities to secure funding

Course description

Universities, government labs, and private companies invest billions of dollars in the research and development of breakthrough technologies that have the potential to transform industries and lives — but very few of these technologies ever leave the lab. Those that do often fail to find compelling market applications. So what determines success? How does an invention become an enduring innovation?

In this introductory course, developed in collaboration with the Laboratory for Innovation Science at Harvard and the University of California San Diego, you’ll explore how entrepreneurs match promising technology with customer needs to launch successful new businesses. Using real-world examples, you’ll apply critical thinking to commercialize technologies, and you’ll learn about the venture creation process from founders, funders, and industry experts.

Join us to learn a systematic process for technology commercialization to bring cutting-edge innovations out of the lab and into the world.

Article from: https://www.edx.org/course/technology-entrepreneurship-lab-to-market

WHAT YOU WILL LEARN:

• Describe the entrepreneurial process and how to manage it
• Recognize opportunities to develop new business ideas
• Apply entrepreneurial approaches, concepts, and methods
• Understand operational challenges involved with creating new business ventures

About this Course

Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business. At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations.

Upon completing this course, you will be able to:

• Learn about the many faces of and contexts for entrepreneurship
• Learn about the entrepreneurial process and how to manage it
• Learn about what it takes to be an entrepreneur and your own potential to be one
• Learn to recognize opportunities to generate and assess your own business idea
• Explain the business planning process
• Apply entrepreneurial approaches, concepts and methods to your own business idea
• Learn about the operational issues in developing new business ventures

Article from: https://www.coursera.org/learn/entrepreneurial-thinking

About this Specialization:

In a world characterized by

volatility, uncertainty, complexity, and ambiguity, leaders require robust

innovation skills. Thinking flexibly and developing an entrepreneurial mindset

are critical to thriving in uncertain business environments. This specialization

addresses how to recognize and question assumptions and constraints to identify

and capitalize on opportunities. Learning to change the rules of the game by

creating innovative value propositions and discovering new market positions for

sustained competitive advantage are some of the actionable lessons in this

specialization.

This

specialization will be of value to both aspiring and practicing entrepreneurs

as well as employees in established firms who are interested in becoming

innovative leaders in an interconnected world. 

This

specialization is part of Gies College of Business’ suite of online programs,

including the iMBA and iMSM. 

Article from: https://www.coursera.org/specializations/innovation-creativity-entrepreneurship

About this Specialization:

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.

Article from: https://www.coursera.org/specializations/wharton-entrepreneurship#enroll

What you will learn:

• Establish an online presence, build a following, and manage your social media accounts
• Develop effective social media posts and create a strong social media brand presence
• Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results
• Learn to evaluate and interpret the results of your social posts and advertising campaigns

About this Professional Certificate

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll:

• Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search.
• Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers.

Build job-ready skills by learning from the best

Get started in the in-demand field of social media marketing with a Professional Certificate from Meta. Learn the fundamentals of social media management and advertising and how to measure and optimize marketing campaigns across the major social media platforms.

Common job titles: Social Media Manager, Social Media Specialist, Social Media Coordinator, Social Media Marketing, Social Media Strategist, Paid Media Coordinator

Article from: https://www.coursera.org/professional-certificates/facebook-social-media-marketing

WHAT YOU WILL LEARN:

• Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
• Understand frameworks and approaches to measuring consumers’ digital actions
• Learn to evaluate and choose appropriate web analytics tools and techniques
• Earn familiarity with the unique measurement opportunities and challenges presented by New Media

About this Specialization:

Master strategic marketing concepts and tools to address brand communication in a digital world.

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

Applied Learning Project:

Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide. 

Article from: https://www.coursera.org/specializations/digital-marketing