Best Product Management Courses

What you will learn: 

Product Manager

4 months to complete

Product Managers are responsible for designing and delivering a profitable product or feature into the market. In this program, you will learn to define product strategy and KPIs based on market analysis, pitch a product vision to get stakeholder buy-in, and design a user-centered prototype that adheres to engineering constraints. Then, you will develop an execution timeline that handles competing priorities, communicate a product roadmap that builds consensus amongst internal stakeholders, and create a comprehensive go-to-market plan based on product KPIs. Finally, you will build tests to enhance product features based on market data.

Prerequisite knowledge

No Experience Required

Product Strategy

The most effective products start with a comprehensive market-based, insight-driven strategy. Identify the right problems to solve through market research, target user definition, and market sizing. Create a compelling vision and strategy that will set up the team to solve those problems. Understand how to communicate effectively to get people excited and invested in your ideas.

Product Design

Take an idea through concept, design, and user validation phases, and create a spec to handoff to Engineering for development. Use design-thinking methodologies to explore various ideas, and then converge on a single idea. Map out the full concept through creation of a prototype that can be used to validate that you’re solving a problem for real users.

Product Development

Learn the critical soft skills needed to manage the development and execution phase of the product. Collaborate with cross-functional teams and stakeholders to guide them through planning and execution. Manage stakeholder expectations and handle risks that arise, reprioritizing feature and sprint priorities to tackle competing requests.

Product Launch

Create a plan, identify the launch risks, and figure out how to minimize their impact on your launch. Collaborate with a variety of teams including Marketing, Sales, Customer Support, and more to prepare them to interface with customers as the product is launched. Execute the launch and use feedback from your customers to determine the next steps for your product.

Article from: https://www.udacity.com/course/product-manager-nanodegree--nd036

What you'll learn

• Learn the best practices of the work of product management - spanning market intelligence, strategy, new product development, and lifecycle management
• Take strong steps toward becoming a more strategic (and impactful) product manager
• Sample the breadth of product management including software, hardware, services, and analytics
• Learn to be leaner, faster, and more experimental

Requirements

• Product management experience is helpful, although not required.

Description

The goal of Product Management 101 is to help you become a more strategic product manager - with a greater impact on your company and your products.

We will cover the spectrum of product management work from market intelligence, strategy, new product development, and lifecycle management. And we'll span the breadth of product management, including software, hardware, services, and analytics - with company examples and practice activities.

We will step through the best practices for working with development teams to create innovative, market-leading products. We'll discuss how to find deep customer insight. And we will look at how to best position, price, and manage these products in the market.

This course has been designed for product managers with 0-5 years of experience who want to up-level and re-energize their work, and it's been designed for aspiring product managers who want to kickstart their work with skill and impact.

As product managers, we are gifted with influential positions. We aren't wall decorations. We steal market share from our competitors month-by-month. We innovate, refine, and evolve our products. We set up our products for long-term success. We focus and deliver, we delight our customers. But all this takes skill. This course can help get you there.

Who this course is for:

• Product managers with 0-5 years of experience
• Aspiring product managers
• Business managers who want to understand the work of product teams

Article from: https://www.udemy.com/course/productmanagement101/

What you'll learn

• Understand the varying role of a Product Manager through different types and sizes of companies
• Decide which type of Product Manager best fits one's goals and personality
• Understand the Product Lifecycle and how it applies to every product
• Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
• Know how to identify ideas worth pursuing and dedicating resources to
• Understand how to get at the root of customer pain points
• Understand and communicate customer pain by type and frequency
• Assess the core problem of a product
• Find and compare competitors and competing products
• Differentiate between Direct, Indirect, Substitute, and Potential competitors
• Understand the process of Customer Development and how it relates to being a Product Manager
• How to find potential interviewees for product interviews, user tests, and exploratory interviews
• How to structure and run a customer interview
• How to model interview questions correctly while avoiding bias
• Navigate the four different types of customer interviews
• Find potential interviewees both internally and externally
• Write emails that will get users and potential customers to respond
• Build user personas based on both qualitative and quantitative data
• Understand the difference between a wireframe, a mockup, and a prototype
• Sketch out a wireframe with just a pen and paper
• Use Balsamiq to create wireframes at an intermediate level
• Use a sketch system called POP for digitizing product sketches
• Create specs for epics and user stories
• Properly apply acceptance criteria
• Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
• Correctly evaluate which product metrics to track and which to ignore
• Apply the AARRR framework to your product
• Apply the HEART framework to your product
• Track your metrics using a variety of software
• Create a product and feature roadmap
• Create a product backlog and properly prioritize features
• Calculate team velocity and build estimations for product delivery
• Understand the difference between Agile and Waterfall development
• Understand the difference between two popular Agile frames: Scrum and Kanban
• Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more
• Communicate effectively with all the stakeholders of a product
• Communicate effectively with engineers in a way they will appreciate and understand
• Communicate effectively with designers by focusing on the things they care about most
• Communicate effectively with executives and higher-ups
• Understand the role of technology in modern Startups and Fortune 500s
• Understand the basics of "The Cloud" and Servers vs. Clients
• Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together
• Understand the basics of APIs, what they do, what they look like, and how your team might use them
• Understand how to obtain relevant experience to set up for a transition to Product Management
• Build a portfolio that will assist in a hiring application
• How to self-brand online and build a following pre-hire
• What to look for in Product Management jobs and what to ignore
• How to apply insider tips and tricks to getting hired as a Product Manager
• Craft a resume that appeals to a hiring manager for Product Management placement
• Ace the Product Manager interview
• Excel beyond getting hired

Requirements

• No pre-requisites, although familiarity with basic business concepts is helpful

Description

The most updated and complete Product Management course on Udemy! You'll learn the skills that make up the entire Product Management job and process: from ideation to market research, to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership. We even have interviews with real life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job.

Right now, there are over 3,000+ job listings worldwide that are looking for Product Managers, that pay on average $100,000 / year.

The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success.

But how exactly do you get into the field? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here - we'll get you up to date on ALL the skills you need to learn Product Management AND have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management insider.

Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.

Who this course is for:

• Anyone looking to get a job in Product Management
• Anyone wanting to transition into Product Management
• Already established Product Managers who want to advance their skillset
• Entrepreneurs looking to master the product development process

Article from: https://www.udemy.com/course/become-a-product-manager-learn-the-skills-get-a-job/

What you'll learn

• Learn core skills that make up the entire Product Management process. From ideation to market research to wireframing to prototyping to user stories to leadership.
• Become an Agile Product Owner and learn how to use industry-standard tools like Pivotal Tracker, Axure, and Popplet
• Discover the secret method behind how Apple creates laser-focused products
• Build your product portfolio with 10 step-by-step exercises that will take your product idea from concept to spec
• Get a behind-the-scenes look at case studies like the NASA app (over 10 million downloads) and Getaround ($0 to $200 million valuation in 5 years)
• Analyze the market landscape, discover weaknesses in your competitors, spots trends that will hyper-grow your product
• Quickly test and validate your product idea over a weekend
• Effectively lead developers / designers and manage stakeholders
• Hack the Product Management interview process and stand out from the competition

Requirements

• This course has no prerequisites. You do not have to have a technical background, just a passion for designing products

Description

Learn the core skills that make up the entire Product Management process, from ideation to market research to wireframing to prototyping to user stories to Product Management leadership. I designed this course to be easily understood by people who are new to Product Management.

In addition to mastering the core skills, you'll actively apply it by learning popular Product Management tools like Workflowy, Axure, Pivotal Tracker. You will get a chance to build out one of your own product ideas through 10 step-by-step exercises complete with working files and sample templates. At the end of the course, you'll have a product spec with a feature backlog, wireframes, and an interactive prototype.

Ever wonder how organizations like Apple, NASA, and Ticketmaster design their products? You will know after taking this course. You'll be getting a condensed knowledge transfer from a 8 year Product Management veteran who has led teams at those prestigious organizations and has launched over a dozen products used by millions of users daily. You'll get a behind-the-scenes look at several real life examples of wildly successful products and learn the secret sauce.

Who this course is for:

• "Accidental" Product Managers who want to succeed at their job
• People who want to transition into a Product Management career
• Entrepreneurs who want to learn the process on how to build a killer product
• Jr. Product Managers who want to learn how to be irreplaceable at their job

Article from: https://www.udemy.com/course/the-complete-product-management-course/

What you'll learn

• Understand what is Product Management? The role & responsibilities of a Product manager.
• Understand how to come up with product idea & validate the idea.
• Conduct user research and structure findings into Product insights - Personas & Journey Mappings
• Define an MVP, Develop experiments & prototyping technique to validate your hypothesis.
• Understand principles behind designing a great Product. Create wireframes & Mockups.
• Develop Roadmap, Understand Agile Methodologies & Manage Product Development Cycle.
• Create specs & user stories for product developments.
• Conducting Design Sprints & Usability Testing
• Understand metrics frameworks and what metrics to track.
• Develop Growth Model & Understand how to grow your product.
• Understand Technology & Software Dev Terminologies
• How to prepare for Product Management Interview - Resources, Sample Question & Answers

Requirements

• This course has no prerequisites. Just an urge to learn!

Description

The most complete course you'll find on Product Management with practical case studies, 35 Live Case Hand-on Exercises & Quizzes. The course is built with inputs from product managers working at top tech firms (Google, Adobe, Amazon and many more).

You'll learn about the entire skillsets, tools and processes used in building and managing great products.

There’s never been more exciting time to pursue a career in Product Management. Technology is all around you and Tech companies are booming with more access to venture capital than ever before and have successfully demonstrated how to build a sustainable business and develop a strong ecosystem around them.

Naturally, many of us have this question of – “How to learn the skills of Product Management & How to get into Product domain?”

This course answers all your doubt. From ideation to market research, to validating your ideas and developing UX & designing wireframes and mockups and finally writing user stories, managing development processes and growing your product. This course has everything covered plus guide on cracking PM Interview.

You'll find this course as a one stop shop for all the learning needs for -

an entrepreneur struggling with Product Development processes or

someone who has an idea and doesn't know how or where to start or

someone who wants to take up Product Management as a career or transition into Product role or

someone who is an product manager and want to excel in this domain.

Students aren't required to know anything beforehand - the course covers the fundamentals and how to apply them; as well as, how to develop advanced skills for and finally how to prepare to get a job as a Product Manager.

Your Instructor 

Vaibhav Gupta is a Tech Entrepreneur and a Product & Growth Specialist. He has an extensive product experience and has worked on Enterprise as well as Consumer based products. He Heads Product for Tech-Logistics Startup as well as is responsible for Product Innovation at Monotype. His experience in product management spans several industries and development models where he has been engaged with E-Commerce majors, Technology Consulting and consulted various startups.

Who this course is for:

1. Anyone wanting to become a Product Manager

2. Anyone wanting to transition into Product Domain.

3. Entrepreneurs who want to learn & improve product development for their startup.

4. If you have an idea about a Product and don't know where to start.

5. Current Product Managers who want to learn further and excel in Product Management domain.

Article from: https://www.udemy.com/course/productmonk-a-z-become-product-manager-build-and-scale-your-product/

About this Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.

Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time.

This course will help you along your learning journey and prepare you with the skills and perspective you need to:

Create the actionable focus to successfully manage your product (week 1)

Focus your work using modern product management methods (week 2)

Manage new products and explore new product ideas (week 3)

Manage and amplify existing products (week 4)

This course is ideal for current product or general managers interested in today's modern product management methods.

Please note that there are new additions to this course and subtitles for these videos will soon be available.

This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.

This course is part of multiple programs

This course can be applied to multiple Specializations or Professional Certificates programs. Completing this course will count towards your learning in any of the following programs:

• Digital Product Management Specialization
• Leading the Modern Day Business Specialization

WHAT YOU WILL LEARN

• How to create the actionable focus to successfully manage your product
• How to focus your work using modern product management methods
• How to manage new products and explore new product ideas
• How to manage and amplify existing products  

Article from: https://www.coursera.org/learn/uva-darden-digital-product-management

About this Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.

Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy.

Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success.

Article from: https://www.coursera.org/learn/brand-management

WHAT YOU WILL LEARN

• Master Agile software development practices.
• Confidently interact with clients and manage a team of developers.
• Practice and apply management techniques to industry-inspired scenarios.
• Share your experiences and learn from the insights of others as part of a software product management community.

About this Specialization

 In this Software Product Management Specialization, you will master Agile software management practices to lead a team of developers and interact with clients. In the final Capstone Project, you will practice and apply management techniques to realistic scenarios that you will face as a Software Product Manager. You will have the opportunity to share your experiences and learn from the insights of others as part of a Software Product Management 

Applied Learning Project

You will gain practical management experience in a safe, simulated software production setting. You will apply agile practices and techniques to conquer industry-inspired challenges. Interacting with a realistic client, you will discern what they want, what they truly need, and express that as software requirements to drive software production. Upon completing the capstone, you will be prepared to advance your career as a confident software product management professional.

Article from: https://www.coursera.org/specializations/product-management

What you will learn

• Techniques for oversight of agile development, rapid prototyping, experimentation and risk management to manage digital projects.
• Harness data to improve business decisions.
• Lead people and teams in dynamic environments.
• Transform your business model to succeed within digital disruptions.
• Develop platform based strategies for growth and innovation.

Program Overview

What does it take to win in today’s digital economy? How do you deal with the disruption caused by digital technologies, evolving business models and a changing workforce? Digital leaders are in high demand as business increasingly relies on digital technologies. These leaders are tech savvy, data driven and are able to inspire teams to engage in rapid experimentation that drives transformation and business outcomes.

Given the scale of digital disruptions, the skills and perspectives of digital leaders are now required in every industry and job function: from operations to HR; accounting to product development; marketing to strategy.

In this Digital Transformation Leadership MicroMasters program, you will develop the knowledge and capabilities to lead organizational change and transformation. You will gain hands on experience in understanding and articulating:

• Strategies to drive and transform your business in the digital economy;
• How to drive business value through experimentation;
• Negotiation and management of digital transformation projects;
• Effective people and team management strategies;
• Hands on experience in creating roadmaps and running products from concept to implementation
• Agile and lean management practices for creating software and digital products
• Development of platform based strategies for growth and innovation

Courses in this program

BUx's Digital Transformation Leadership MicroMasters® Program

Leading in the Digital Age

Digital Transformation Strategy

Product Management with Lean, Agile and System Design Thinking

Business Analytics for Data-Driven Decision Making

Platform Strategy for Business

Certificate & Credit Pathways

Job Outlook

Article from: https://www.edx.org/micromasters/bux-digital-transformation-leadership