The Mom Test

They often say you shouldn't ask your mom if your business is a good idea because she loves you and might not give you an honest answer. While this is technically true, it overlooks the main point. In reality, you shouldn't ask anyone if your business is a good idea. It's not a helpful question, and most people might not be completely truthful. The responsibility to discover the truth lies with you, not others, and it's worth doing it the right way.

Having conversations with customers is a crucial skill in both Customer Development and Lean Startup methodologies. While we all know we should do it, not many are willing to admit that it's easy to mess up and challenging to get right. This book aims to illustrate how customer conversations can go wrong and provides insights on how you can improve your approach.

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