How E.l.f pulled off its $1 billion Rhode deal

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E.l.f.'s affordable-yet-premium products have gone viral on social media thanks to the rise of "dupe culture," and a focus on marketing on TikTok and Roblox.

How E.l.f pulled off its $1 billion Rhode deal — image source: image.cnbcfm.com

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How E.l.f pulled off its $1 billion Rhode deal — image source: image.cnbcfm.com

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