Contagious

"Contagious: Why Things Catch On" is a captivating exploration by Jonah Berger on the science behind why certain ideas, products, or content become viral. Berger identifies key principles that make information shareable and contagious in our social world. Using real-world examples and compelling stories, the book unveils the factors that drive people to talk about and spread ideas. Whether you're a marketer, business owner, or anyone interested in understanding the dynamics of word-of-mouth, this book provides valuable insights into creating content and products that naturally catch on and become widely popular. It's a fascinating journey into the psychology of why some things go viral while others do not.

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